A company’s guiding statements are merely words unless made to come alive and provide a source of direction and excitement to its stakeholders. Once Michele has helped a strategic planning team create or refine their mission, vision and philosophy statement, they identify effective ways to communicate them to their employees and customers. Here are some examples:

1. Employee handbook and manuals
2. Company newsletters
3. Plaques in common areas
4. Business cards
5. Company stationery
6. Payroll stuffers
7. Annual report
8. Website
9. Company vehicles
10. Promotional items (pens, calculators, company attire, etc.)
11. Nametags
12. Print and Radio advertisements
13. Banners
14. Billboards
15. Answering machines
16. Email signature lines
17. Faxes
18. Press releases
19. Meeting agendas
20. Holiday Cards

 
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